I'm Tom Barber. I help Salesforce product owners get value for their business--and more for themselves

I believe achieving those outcomes mean changing our perspective. Instead of simply acting like an administrator or project manager, we have to act like owners of a valuable asset.If you are tired of resources always working at capacity yet you and your team are constantly chasing the business outcomes that Salesforce was supposed to help deliver, it could be time for a change in perspective. Don't think of yourself as administrator or project manager, think of yourself as a product ๐‘œ๐‘ค๐‘›๐‘’๐‘ŸAs a Salesforce product owner you will think about:
โ€ข Strategic management
โ€ข Planning
โ€ข Continuous improvement
โ€ข Attempting to predict โ€œwhatโ€™s next?โ€
๐™„ ๐™ฉ๐™š๐™–๐™˜๐™ ๐™ฎ๐™ค๐™ช ๐™๐™ค๐™ฌ ๐™ฉ๐™ค ๐™œ๐™š๐™ฉ ๐™๐™ž๐™œ๐™๐™š๐™ง ๐™–๐™™๐™ค๐™ฅ๐™ฉ๐™ž๐™ค๐™ฃ, ๐™—๐™š๐™ฉ๐™ฉ๐™š๐™ง ๐™ฉ๐™š๐™–๐™ข ๐™ฅ๐™ง๐™ค๐™™๐™ช๐™˜๐™ฉ๐™ž๐™ซ๐™ž๐™ฉ๐™ฎ, ๐™–๐™ฃ๐™™ ๐™ข๐™ค๐™จ๐™ฉ ๐™ž๐™ข๐™ฅ๐™ค๐™ง๐™ฉ๐™–๐™ฃ๐™ฉ๐™ก๐™ฎ ๐™—๐™š๐™ฉ๐™ฉ๐™š๐™ง ๐™—๐™ช๐™จ๐™ž๐™ฃ๐™š๐™จ๐™จ ๐™ง๐™š๐™จ๐™ช๐™ก๐™ฉ๐™จ ๐™›๐™ง๐™ค๐™ข ๐™ช๐™จ๐™ž๐™ฃ๐™œ ๐™Ž๐™–๐™ก๐™š๐™จ๐™›๐™ค๐™ง๐™˜๐™š ๐™—๐™ฎ ๐™ฉ๐™๐™ž๐™ฃ๐™ ๐™ž๐™ฃ๐™œ ๐™–๐™ฃ๐™™ ๐™–๐™˜๐™ฉ๐™ž๐™ฃ๐™œ ๐™ก๐™ž๐™ ๐™š ๐™– ๐™ฅ๐™ง๐™ค๐™™๐™ช๐™˜๐™ฉ ๐™ค๐™ฌ๐™ฃ๐™š๐™ง